Today, December 1, is World AIDS Day. While we spend a moment of silence in memory of those who succumbed, this is also a time we can do something proactively. The (RED) effort encourages consumers to buy (RED) products over competing others, and according to their manifesto, a percentage of the proceeds will be used to buy medicine for victims of AIDS. A long list of (RED) products includes manufacturers such as Apple, Motorola, American Express, Gap, and Armani, and the effort has been endorsed by Google.

My site is wearing a red ribbon today, in the form of a red band at the top of each page. May we collectively be able to make a difference.