This plugin lets you view a listing of movies currently playing at theaters near you (you specify the zip code), sorted by popularity, ratings or titles. Theaters, along with their addresses, phone numbers & of course, showtimes are shown on clicking the item. This was selected as Plugin of the Week on the official Google Blog during the first week of December, 2005.
Other information such as reviews and IMDb links are one click away - just click the movie title in the pop-out view.
You can customize the choice of movies shown; choose which of the 5 MPAA Movie Ratings you would like to see, choose the genres that interest you. Or weed out the lower-ranked movies by setting a minimum user rating.